"ERSATZ Mask"
2022.6
Category : Brand Merchandise
Link : Notion (Korean)


First brand merchandise. Aimed to design an objet that expresses the pandemic era, which changed the momentum of virtual space and triggered the start of ERSATZ.

The design attempted to make a synergy by combining the formative characteristics of a dental mask that is used in an unfolded state(2D to 3D) and the graphical characteristics of the ERSATZ logo that expresses three-dimensional space on a flat surface(3D on 2D).

A numerous amount of printing patterns were generated using an algorithmic design tool, and they were efficiently reviewed in virtual space through simulation using a game engine.