"BOLD MZ Runway"
2021.07 ~ 2021.10
Category : Interior Design


A pub completed in Itaewon, Seoul in October 2021. BOLD MZ is a brand about solidarity of MZ generation people.

In order to express the brand value of BOLD MZ, which is about wanting to be successful and be recognized, a runway where everyone can be the main character was designed. Contrary to the general method - which is placing tables and make passages between them -, the level of aisle was designed higher than the floor, and make it brighter than table area, the relationship between the table and the aisle is reversed to create a fashion runway-like place. The entrance was designed as a buffer space composed of backstage elements, creating a hideout atmosphere with a gap in the images inside and outside.

By 3D-scanning the state of the site where there is no drawing remaining, the positional relationship of the existing ceiling equipment was accurately measured. By utilizing those information, efficiency was sought through design and construction. The dynamic lighting plan was reviewed precisely and realistically by using game engine shaders.